London, UK, April 2, 2007 — Acronis Inc. , a technological leader in advanced storage management and disaster recovery software, warns that small and medium-sized businesses (SMBs) are placing too much importance on their data backup plans and too little on data retrieval and recovery strategies. As a result of this imbalance, SMBs face otherwise avoidable periods of downtime in the event of an IT failure or other disaster.

To help SMBs across all industries address this potential shortcoming, Acronis is offering a six-point guide to speed up the data recovery process and prevent damage to profits and reputation:

  • Make sure your data recovery strategy allows you to restore data, applications and operating systems to different types of hardware or to virtual systems. Having the capability to restore to multiple environments – not just a company’s current one – can be a huge time saver.
  • Plan for the recovery of systems first by prioritizing resources and creating backup schedules to match the maximum allowable downtime for any given server. Remember, disasters vary based on the application; a Web server that takes online orders needs to be up and running more quickly than a Web server that simply displays static pages.
  • Back up to disk, not tape, for faster restore times. Take advantage of high-capacity and high-performance disk drives that are decreasing in price and increasing in resiliency. Disks are inherently more reliable, require less maintenance than tape, and can be used for online, near-line and archival storage more efficiently than tape.
  • Empower mobile employees to recover data themselves more quickly than relying on the IT department. Use tools such as hidden partitions on laptops to save images of the systems. That way, should a user be traveling when an emergency occurs or a virus hits, the remote user will be able to restore the data and programs on the laptops themselves.
  • Consider going virtual: recovering data from hundreds of servers can be a management nightmare; using virtualisation to consolidate the number of servers you need to run your business dramatically reduces the recovery workload in the event of a failure. Ancillary cost savings using virtual technology also are possible, based on your computing requirements.
  • Test test test. Creating a backup strategy is only the first step; make sure you test your plan to make sure it meets your needs from a technological and from a staffing perspective. Make sure backups are accessible for mission-critical systems and that you can restore your backup on any system, regardless of the platform. Then test your plan to make everyone knows exactly what to do when an outage strikes.

“SMBs face a real challenge in developing disaster recovery strategies,” said Kevin Moreau, head of Acronis’ UK operations. “Many of them are only doing half the job and backing up their data without developing a fast, effective way of recovering it. In fact, many have never tested their disaster recovery plan to determine if they can get their systems back up and running quickly. This is like a thirsty man who throws a bucket down a well without fastening a rope because he’s too desperate for a drink to be bothered to tie a knot; you may get to the water faster, but you’ll never be able pull back your vital resource.”


About Acronis

Acronis is a global provider of leading backup, disaster recovery, and secure file sharing and file access solutions. Founded in 2002 Acronis has established itself as a fast-growing international company with more than 700 employees in 18 countries and partners in almost every country in the world. Acronis provides complete, efficient and reliable backup solutions for desktop, server, virtual and cloud environments as well as leading file sharing and sync solutions for mobile devices.

Acronis knows backup. The proof is in the more than 50 advanced backup and recovery technologies developed to date. Over 4.5 million consumers, small and medium businesses and service providers employ Acronis products to protect their critical data.

The company’s flagship product Acronis Backup & Recovery delivers sophisticated technology solutions packaged in an easy-to-use way that allows smaller companies to address their new enterprise-level requirements. Enterprises also use Acronis solutions to address their point disaster recovery, migration and end-point backup needs.

Acronis® and the Acronis logo are registered trademarks or trademarks of Acronis International GmbH in the United States and/or other countries.